Use less text on mobile! FOR WOMEN WHO LIVE INTERESTING BUT ORDINARY LIVES

WELCOME TO MIDI ... your on-line store run by real MIDI women for all MIDI women.

Definition of a MIDI WOMAN ... it's the new official term for a woman in her 40s, 50s or 60s.

Fancy + Functional products to enhance your MIDI lifestyle...

Testimonials

Stacey Sheppard

The luxurious Yuyu long hot water bottle is soft and snuggly and the long, flexible shape makes it really easy to position just where you need it ...

Stacey Sheppard

Emma Watson

I use Fur Oil. I’ll use that anywhere from the ends of my hair to my eyebrows to my pubic hair. It’s an amazing all-purpose product.”

Emma Watson

Nicole Kelly

No need to feel shy about your greys in between salon appointments! Beauty Dust Root Cover Up takes a minute to apply and conceals regrowth until you wash your hair

Nicole Kelly

Midi Musings